A growing chorus of organizations is calling on corporations to stop advertising on Facebook until the company changes its ways. Please join us in urging these corporations to use the power of the purse to insist that Facebook protect the public from lies, hate, and disinformation on its platform.
This toolkit tells you how to easily reach out to Facebook advertisers. It includes:
- Sample tweets
- Sample Facebook posts
- Sample email
- Contact information for top Facebook advertisers
Contact companies on Twitter
Tweet to each company. Sample tweets are below.
UPDATE: Since we started this campaign, Ben & Jerry's, Verizon, Coca Cola, Honda, Starbucks, Unilever and many others have dropped their Facebook ads!
Sample tweet #1: [insert company’s twitter handle] –
time to quit advertising on @Facebook until they stop letting hate,
lies, racism, and disinformation from running rampant. Facebook is
putting our country and our democracy at risk. #detox_Facebook
Sample tweet #2: [insert company’s twitter handle] -- time to stop advertising on @Facebook and be on the right side of history. Your ad money is enabling Facebook to be a megaphone for hatred, racism, and lies. Please use your financial power to get Facebook to change. #detox_Facebook #wedontbuyhate
Contact companies on Facebook
Post to each company's Facebook page.
In most cases, you cannot post directly to a company’s Facebook page.
But you can post a comment in response to one of the company’s posts.
Sample Facebook post:
Why is [insert company name] still advertising on Facebook? Please join the other companies that are using their financial power to stop Facebook from being a megaphone for lies, hate, racism, and disinformation.
I can’t image you want your company and its products to be associated with white supremacist rhetoric, disinformation about climate change, or lies about mail-in ballots. But this is exactly what your Facebook ads will be seen alongside if you continue to advertise on Facebook before it changes its ways. #StopHateForProfit #wedontbuyhate
Email company representatives
Procter & Gamble: firstname.lastname@example.org
Subject: Stop the Lies and Hate on Facebook: Stop Advertising NOW
Dear [company name],
I’m writing to urge you to stop advertising on Facebook until it puts policies into place to stop lies, hate, and disinformation from running rampant on its platform.
Whether it’s racist rhetoric by Donald Trump, disinformation about the coronavirus, or lies in ads by political campaigns, Facebook and its CEO Mark Zuckerberg have failed to act. Their unwillingness to stop Facebook from being used to do harm is inflaming racial hatred and inciting human rights violations. It also has the potential to disrupt the 2020 elections.
I can’t image you want your company and its products to be associated with white supremacist rhetoric, disinformation about climate change, or lies about mail-in ballots. But this is exactly what your Facebook ads will be seen alongside if you continue to advertise on Facebook before it changes its ways.
Please join the hundreds of Facebook employees who recently staged a virtual walkout, the Facebook moderators who penned an open letter to Mark Zuckerberg, and the other companies that are refusing to finance Facebook in their efforts to protect our country and our democracy.
Stop advertising on Facebook and be on the right side of history.